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MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.
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2018: The year of the great battle for dataIf you are in the marketing, branding or advertising industry, you have probably heard the term 'spray and pray' approach. This is usually in reference to campaigns that are executed without a solid strategy, research or consumer insight. 8 Aug 2018 Read more

Diversity matters... and four other learnings from the 2018 Cannes Lions FestivalAs the dust settles on the 65th Cannes Lions Festival of Creativity, it's time to reflect on the key trends and learnings that emerged from adland's biggest annual gathering. Here are five insights that South African advertising and media agencies should take note of if they want to stay relevant, create inspiring work, and appeal to our unique country's diverse and intricate audiences. 10 Jul 2018 Read more

MediaCom and Forever Changed partnership putting cancer survivors first in SA's workplaceMediaCom's philosophy is to always put "People first." This mindset guides the company's criteria in everything they do, including partnerships. Forever Changed was, therefore, the ideal fit. As a cancer awareness and education initiative aimed at empowering cancer survivors and their caregivers - especially in the workplace - this campaign linked perfectly with MediaCom's approach to making a real and lasting impact in people's lives. With South Africa being ranked in 50th place on the list of countries with the highest cancer prevalence rates (Source: Health24), it is imperative that South Africans are armed with education-based campaigns like Forever Changed. 28 Jun 2018 Read more

MediaCom is named Media Network of the Year at Cannes Lions 2018Network outperforms all other media agencies after picking up Grand Prix, two Silver and one Bronze Lion 25 Jun 2018 Read more

Madex 2018: Discover why AI is the next big thingThe biggest next marketing trend, besides consumer personalisation, will be AI, states BrightEdge. Statistics like a 450% increase since 2013 in jobs requiring AI and an estimated global, annual spending of $7.3bn by 2022 on AI in retail, support this. Despite this, many South African brands still shy away from incorporating this growing technology into their marketing landscapes. Jarred Trembath, Head of Content & Social Media at MediaCom South Africa, will be explaining why this is a crucial mistake and why AI is the next big thing at Madex, which is being held from 6-7 June in The Marketing Academy theatre, Johannesburg. 5 Jun 2018 Read more

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Contact MediaCom

Claudelle Naidoo, MediaCom's Head of Insights and New Business Director, on or +27 11 582 6745.

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