Traditionally, companies have seen digital as just another marketing channel, isolated from operations, with these two areas never to interfere with each other. In truth, any good business runs as a holistic entity, and no one area can survive without the other. Digital should be at the core of the business, making operations run more efficiently while helping marketing to connect with consumers in more creative ways.
DATE 15 Nov 2017 Read more
As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. However, an online presence doesn't guarantee business success and should be undertaken with prudence.
DATE 25 Oct 2017 Read more
The world of digital and online media is at an inflection point where the lines between customer, supplier and internal staff communications are beginning to blur. Far too many brands and companies see digital and technology as a marketing channel and often aren't aware about how these innovations can solve other business challenges.
DATE 3 Aug 2017 Read more
At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives on basic spreadsheets and stored on mainframe computers. During this time, customer satisfaction was measured in an informal way and based on annual surveys and feedback to front-line retail workers.
DATE 21 Jun 2017 Read more
Artificial intelligence (AI) is commonly associated with science fiction films and some distant future scenario where the world is run by psychotic robots. However scary it may seem, we are already interacting with self-teaching technology in our everyday lives. Bradley Elliott, director of digital agency Platinum Seed, discusses the ways that AI or machine learning enhances business and ordinary life.
DATE 6 Apr 2017 Read more
Travelling the world can be a costly endeavour, however, SA startup FOMO Travel aims to make it much less of a burden on your wallet.
DATE 17 Jan 2017 Read more
Platinum Seed Digital Marketing has recently been awarded a number of new clients; this sees an exciting addition to its impressive and growing client portfolio.
DATE 18 Feb 2014 Read more
Platinum Seed Digital Marketing has recently added William Grant & Sons to its successful and dynamic portfolio of clients.
DATE 11 Feb 2014 Read more
Platinum Seed Digital Marketing has launched a new website for SKYY Vodka in South Africa. http://www.skyyvodka.co.za was launched to coincide with the Life In The SKYY TTL campaign (TVC, Outdoor, Print - Y&R, Elevated Experiences) and is testament to the importance of a digital communications strategy that integrates with - rather than just complements - traditional marketing efforts.
DATE 22 May 2013 Read more