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R-Squared Digital offers a 360° full house digital consultancy service specializing in Influencer Marketing solutions. Additionally, they also offer brand strategy and market research services.
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Is your paid partnership paying off?In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure? Does disclosing a partnership harm or reinforce the credibility of both the influencer and the brand? Why is disclosure of partnerships (besides the legal requirement) important to consumers? If you've been asking yourself these questions, you've come to the right place because in a few short paragraphs; you'll have the answers you've been looking for! 16 Oct 2018 Read more

The good, the bad and the ugly side of influencer marketingYou may have read my previous articles (see links below) and now you know what's needed to successfully run an influencer marketing campaign. You're expecting a great ROI for your efforts. In this final article of the series, you'll be able to see the good and the bad side of influencer campaign planning and management, or the lack thereof. 9 Oct 2018 Read more

The dangers of mismanaging an influencer campaignYou've planned your campaign ahead of time, the campaign has kicked off smoothly and everything seems to be in order. You've run through a risk management process with your influencers and determined how to mitigate brand risk effectively. What if you haven't considered all the factors? 2 Oct 2018 Read more

Influencer campaign planning shouldn't be Mission ImpossibleSo the campaign has finally kicked off! You've read my previous article (see bottom for link) and expertly vetted and selected your influencers and the campaign brief has been circulated to them, easy stuff! However, you've noticed that your audience isn't really engaging with the content and you're starting to question why your audience seems to have become alienated from the brand. Is it the content? Is it the influencers? Is it the concept? There are many things that could have and may still go wrong if the campaign is not planned correctly. 20 Sep 2018 Read more

Influencer selection: The obvious choice is not always the bestIt's finally here: a campaign celebrating the launch of your new fashion brand. You've spent what feels like an eternity working on it, and you're excited to partner with the right influencers who match your energy. Which influencer should you select? A fashion influencer, obviously. Right? Well, the obvious is not always the best and here's why. 7 Sep 2018 Read more

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Latest jobs at R-Squared Digital SA

Influencer Campaign Design/ExecutionDate posted: 12 Oct 08:19
City: Cape Town, Gardens, CBD   Permanent
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T: 021 276 0265
Physical address: Unit 10, Canterbury Studio, 25 Wesley Street, Gardens