United Stations has been appointed to handle the advertising sales of Hot 91.9 FM.
It’s a thrilling moment of change for radio and for the two enthusiastic teams. With the most experienced radio line-up in South Africa, the partnership will focus on driving innovation and leading change in the media industry. “Changing the paradigm by which radio is bought and sold is a huge transformational challenge and we couldn't be more excited to be doing it with this talented team. We share one big love in common – radio, and truth be told, we love the ads and the business outcomes of the campaigns, as much as we love the shows,” says Rivak Bunce, MD of United Stations.
“Hot 91.9 is about fun radio with a cause,” says founder and station MD, Lloyd Madurai. “Not answering to a large corporate conglomerate’s vested commercial interests, has resulted in our team putting more joy and passion into our on-air offering. Our team’s ongoing commitment to Hot 91.9 has resulted in greater ratings and increased revenue that is put back into training and development projects as well as helping those in need within our community.”
Since its launch 16 months ago, Hot 91.9 FM has changed the landscape of the radio industry and is now entrenched as the best place to go, to be entertained and hear what’s really going on in the northern suburbs of Johannesburg. Each show is presented and produced by seasoned presenters with a deep passion and knowledge of the music they play.
With United Stations' involvement, the station will expand opportunities for clients on air, online, in mobile advertising, videos, events, branded content, activations and through sponsorships.
There are numerous ways in which advertisers can become involved with the Hot 91.9 audience and Vodacom, Nedbank, Tsogo Sun, Sandton City, Pick n Pay, Mercedes, Gautrain, Spur, Land Rover, Mango Airlines and Peugeot are just a handful of the major brands who have taken advantage of the opportunity.
The appointment of United Stations also includes representation of content created by the station’s stellar line-up which includes Darren Scott, Jeremy Mansfield, John Walland, Ian F, Sasha Martinengo, Michaela K, Mark Pilgrim, Kevin Savage, Gavin Singh, Paul Almeida and Treasure Tshabalala amongst other radio icons.
To find out more about advertising opportunities on Hot 91.9 call Jenny Ghoos on 083 303 9591 or email .
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