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Africa responds to Red Cherry Television

Red Cherry Television has just completed a successful TV campaign in seven African countries for Barclays Bank.
Barclays used Red Cherry's interactive TV platform using our 'top and tail' formula. In using Red Cherry, Barclays were able to track the response to their commercial as well as measure the viewers comprehension of the ad.

Because of the response mechanism we know straight away if a flighting didn't occur.

We added a 'top and tail' to the existing Barclays commercial. The Top includes a question about the commercial and highlights a prize.
This helps to increase noting of the commercial and break through the clutter. The Tail included an sms entry number for all the African countries participating.

The results speak for themselves with over 120 000 entries received!
20 Jul 2006 09:08

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