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African Bank makes uses of interactive TV platforms

African Bank Limited incorporated Red Cherry's interactive TV platforms into their July/August campaign on SABC and e.tv.
The interactive platforms assisted in increasing noting of the commercial, creating active and passive target market participation, and most importantly generated a database of leads.

A top & tail were added to the existing generic TV commercials. The top included a question related to the commercial. 97% of all respondents knew the name of the bank, which shows fantastic comprehension of the commercial.

Red Cherry supplied a 'pooled' R20 000 cash prize on TV as added value.

A lot of sms's were generated in just over two weeks! The average number of sms's per spot was 63% more than any other campaign for that period.

The most amazing results of the campaign were that 27% of all the respondents wanted to be contacted by African Bank regarding a loan! These leads were given to African Bank as added value!

To have that number of people interacting with your commercial and asking to be contacted is quite amazing!

24 Aug 2006 14:37

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