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Virgin Active and Red Cherry Television

Virgin Active incorporated Red Cherry's interactive radio platforms for a one day radio burst on Woman's Day - 9 August 2006. Their interactive spot flighted across 5FM, GHFM, Metro, SAFM, Algoa and OFM.
Listeners had to answer a question about the commercial thus drawing attention to the ad and breaking it from the clutter. Each entrant was sent a reply SMS asking them if they would like to receive more information regarding joining Virgin Active gyms, and if a consultant may contact them.

Red Cherry managed to generate a whopping database of 2043 people - in just one day. All these people wanted to be contacted by a Virgin Active consultant with more information regarding memberships and joining Virgin Active gyms!!
This is just one example of the kind of Added Value Red Cherry offers our clients.

29 Aug 2006 14:24

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