SA’s Leading Media & Production Company

Red Cherry Media increases conversion of leads to 40% for Old Mutual TV campaign

Old Mutual incorporated Red Cherry's interactive tops/tails on TV for their 2in1 savings campaign.
The ADS UP/ WOT'Z UP/ SPOT ON tops & tails were added to the existing commercial.

Conversion of the leads was 40% i.e. 40% of consumers that responded to the commercial took an Old Mutual product.

This was nearly 20% higher than conversion rates without Red Cherry's tops/tails!

Please call Jenna at Red Cherry Media on (011) 807 2531 to chat about increasing leads, noting and any TV/ Radio production.

Download and watch the Old Mutual 2in1 SPOT ON TV (Matric dance ad) here [3.65MB]
Download and watch the Old Mutual 2in1 SPOT ON TV (Pram ad) here [3.94MB]

10 Jul 2015 08:14

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