Inecto wanted to portray the incredible bond between mother and daughter in a special way, honouring and paying tribute to the role that moms play in our lives and to show just how beautiful they are, inside and out.
In order to break through the clutter, Inecto engaged directly with consumers, drawing inspiration from their childhood memories and how their moms made them the women that they are today. Working together with Red Cherry, these special stories were combined to create an emotion-packed TV commercial for Mother’s Day that communicated just how important our moms are to us; ultimately showing how Inecto hair colour kept moms looking young and beautiful and allowing us to remember them as being that constant beautiful, bold hero in our lives.
Mom, you are beautiful!
Red Cherry Media offers production (TV and radio commercials, branded content, shows, AVs), media (TV/radio airtime and other media bookings), digital and CSI solutions (www.redcherry.co.za). Please contact Shanne Saunders on (011) 807 2531 or for more information.
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