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Red Cherry takes Lasher mobile

Red Cherry recently completed Lasher Tools first foray into the mobile space, with a brand new mobile site, lasher.mobi.
Lasher Tools realised the need to communicate with their consumer base on their own terms and across all spectrums of media.

The lasher.mobi site provides consumers with immediate access to Lasher and their product range - with loads more to come.

“We felt the need to embrace new mediums to expose our message on different levels,” says Susahn Alexander, Lasher's marketing manager. “A mobi site is just the beginning of our step into the mobile space. We also upgraded our Lasher.co.za website with Red Cherry's assistance.”

Red Cherry was also able to communicate the site to a Lasher database that was created through Lasher's above-the-line activity, also produced and flighted by Red Cherry.

Check out www.lasher.mobi on your phone now or sms Lasher to 31970 for wap link!

4 Jun 2008 13:59

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