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Red Cherry Media produces The Nespray Family Fun Challenge TV show

Red Cherry Media, together with MediaVest (Pty) Ltd, conceptualised, produced and negotiated the media for the "Nespray Family Fun Challenge" a well loved Nestle' product.
The challenge would see parent/ child teams compete against one another on a Nespray branded obstacle course.The obstacle course was made easier for kids and more difficult for the parents help of making for entertaining family TV.

Red Cherry produced a 30-second promo which served as a launch and call to entry mechanism. To enter the competition, viewers had to sms in the last 4 digits of the barcode off any Nespray variant with their child's age and area. A 30-second maintenance promo was also produced and flighted during the week to remind viewers to watch the show.

On each show, the winning team received the grand prize of R15 000 together with a children's educational hamper worth R2000.
The second team did not go home empty handed - they won R10 000 together with the R2000 children's educational hamper.Everyone was a winner with Nespray! The Nespray Family Fun Challenge was produced as a 3-minute show which flighted at 19:27pm every Wednesday on SABC 1 from 1st Sept - 17th Nov 2011.

Initially, 8 shows were scheduled but this was later increased by an additional 3 shows due to the success of the campaign.

In addition, each show had a mystery shopper element where shoppers who were spotted buying a Nespray product in-store won goods in their shopping trolleys to the value of R2 000! The 3 month campaign proved to be a great success, achieving on the brand objective of increasing top of mind awareness with over 24 000 sms entries received over the duration of the campaign.

Click here to view the show.

22 Nov 2010 13:05

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