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Red Cherry Media produces a MXit campaign for Chappies

Chappies' latest successful foray into the digital space featured a MXit campaign based on the brand's iconic "Did You Know?" questions. Red Cherry Media's Mobile & Digital division utilised a dedicated MXit Portal and targeted splash page advertising to engage with consumers.
Red Cherry Media produces a MXit campaign for ChappiesRed Cherry Media produces a MXit campaign for ChappiesRed Cherry Media produces a MXit campaign for Chappies

Fun, "Did You Know?" questions were updated weekly from September to December 2010 to ensure the content was fresh, tying in with a weekly competition question based on the updated content.

In addition, users could download some great content in the form of funky branded wallpapers and video clips. The portal targeted users aged 11 -14 with a 50/50 male/female split and the fresh design highlighted the fun and adventurous side of Chappies.

Suhayl Limbada, Senior Brand Manager of Chappies, was delighted with the result. "The campaign was a huge success, generating in excess of 100 000 interactions and providing Chappies with a substantial targeted database to use for future marketing campaigns," he said.

31 Jan 2011 10:48

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