Red Cherry's Interactive Radio & TV Platforms were incorporated in order to increase noting of the commercial, create active & passive target market participation, create a point of difference, generate a database and break through the clutter.
Red Cherry produced & ran 3 Radio commercials & 2 TV commercials, all with Interactive elements i.e. a question, prize & call to action number.
The interactive commercials ran on RSG; Umhlobo Wenene; Vukani; Highveld; KFM; East Coast & Jacaranda. On TV, eTV; MNet & the SABC stations were used.
The production of the Interactive tops & tails were produced at no cost to InspectaCar, as it forms part of Red Cherry's added value offering.
InspectaCar gave away "R50 000 off the purchase of an InspectaCar".
When giving away a prize related to the product, the responses may be lower, but extremely targeted, as only those who aspire to own an InspectaCar will respond.
There have been over 1 700 calls generated so far, of which 2% want to be contacted regarding an InspectaCar! This database is supplied as added value to client.
Red Cherry set-up the competition lines & monitors the call volumes & data received every 24 hrs. All this information is placed on the Red Cherry website and is available to the InspectaCar clients.
When using Red Cherry's Interactive TV & Radio Platforms, the costs are no more than they would be if a generic campaign was booked i.e. no interactive was used.