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Flu vaccine uses Red Cherry Media's Spot On radio and mobile dept for a mobi-site

In the 2012 flu season, Red Cherry was approached by Siyaenza Advertising to assist with a radio campaign to encourage Flu vaccination as a joint venture with Sanofi Pasteur and Abbott Laboratories..
Using Red Cherry Media's Spot On radio Top and Tail we gave a R10k cash prize to listeners on regional radio stations. Red Cherry Media produced a radio commercial featuring Springbok rugby player Dr Jannie Du Plessis. Using this celebrity sportsman, who is qualified as a doctor, had radio hosts talking on air adding additional value and exposure.

Red Cherry Media created a mobi site (www.fluvac.mobi) which featured information and frequently asked questions about the flu vaccine. The reply sms from the radio spots directed listeners to the mobi site. The mobi site carried a refer a friend component which increased the database.

Based on the success of the 2012 campaign, the campaign will repeat in 2013 using radio and a newly created web site and mobi site.

Red Cherry Media are your '1 stop shop' for all your TV/Radio/Digital Production and Media needs.

If you want to contact Red Cherry Media, you can chat to Collette Liebenthal/Jenna Murray-Smith on 011 807 2531.

22 Apr 2013 11:21

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