Profile

Tracey-Lee Cohen started her career almost a decade and a half ago at one of the leading mobile value-added services and content providers and then gravitated to managing the marketing effort for the continent's biggest provider of prepaid tokens of value. She was a co-founder of a successful mobile dating service and has now turned her entrepreneurial hand back to her love of the mobile and wireless advertising space with the recent launch of Wifi Share.
No-wastage Wi-Fi the way to go

Wi-Fi advertising offers tremendous advantages for advertisers that place a premium on highly-segmented, location-specific platforms that eliminate ad spend wastage and which can be remotely updated in a flash...

By Tracey Cohen 16 May 2018

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