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Ogilvy Cape Town

Mid - Snr Copywriter

Remuneration:R25000 - R30000 per month negotiable Basic salary 
Benefits:Medical Aid, RA
Location:Cape Town, Woodstock
Education level:Diploma
Job level:Mid/Senior
Job policy:Employment Equity position
Company:Ogilvy South Africa

Job description

The copywriter needs to love the concept as much as they love crafting their writing. A quick thinker that is not only awards driven, but that also understands how to work on a strong call to action and push retail urgency. Someone who is versatile and loves working across a range of different brands with a great understanding and insight into different markets. The candidate needs to have a sound strategic mind and work well with a strategy to create a hard working product. They also need to understand the pace of a fast working environment. We want someone that is pitch fit and able to work under pressure.

Other duties include:
  • Work with various art directors on a range of brands.
  • Be custodian and creator of the copy, tone of voice, and language style of the brands assigned.
  • Take responsibility for all written content in communication projects, working closely with account team.
  • Joint responsibility with art director for the quality of finished work.
  • Able to write in different styles taking into account a brand and its consumers.
  • Able to push and focus a brief to fully exploit opportunities for high creative output.
  • Understand creative, artistic, and cultural trends and how to use them with relevance to the brief, the brand, and the consumers.
  • Create ideas for advertising, activations, and promotions, together with art directors.
  • Plan and write headlines and copy in such a way as to appeal to the people most likely to buy the product.
  • Assist with ideas, often thinking up names for products and writing slogans that appear on the packaging and other promotional material.
  • Write sales and promotional material, copy for AVs, internal magazine ads, and verbalisation scripts.
  • Write convincing rationales to strengthen creative concepts in order to sell them to the client.
Education and experience
  • An observant and inquisitive approach to people and their environment.
  • Insight into human behaviour and motivational needs.
  • Creativity and originality.
  • A sense of colour and form.
  • Able to work under pressure and meet deadlines.
  • Good communication and marketing abilities.
  • Can work well in a team.


  • An established senior copywriter with proven experience in advertising.
  • As communications are more and more multi-channel, published work that has been executed across different media would be an advantage.
  • Working knowledge of the key software applications and IT skills for use in a commercial environment.
  • Passion for the work and a key driver for high creative standards.
  • Excellent attention to detail and continuity across a range of creative elements.
  • Able to defend ideas and support Account team in building rationales.
  • Take an active interest in language and creative trends in communication and the creative arts.
  • Develop a constructive working relationship with account teams.
  • Work with them to develop sales rationales for work to be presented.
  • Share knowledge and build the excitement of creative trends with others in the team.
  • Respond quickly to other team members’ needs, working closely with the account team and traffic on day-to-day aspects of projects.
  • Manage clear and action-based communication inside the agency.
  • Able to make active contributions at client meetings.

Posted on 14 Mar 14:42

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Liam Smith

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