We are looking for a data analyst to work within our data planning and analytics team.
The successful candidate will be responsible for working with a portfolio of clients. The successful candidate will not necessarily come from a pure web analytics background, but an excellent, in-depth level of knowledge in digital, CRM and social marketing, along with experience in strategic and analytical management of digital, social, CRM or integrated campaigns is essential.
Identifying client objectives and advising on suitable measurement strategies
Benchmarking performance across all online channels and
Development of KPI framework
Ensuring relevant tracking is put in place
Using methodical performance analysis to influence/support campaign strategies
Reporting and analysis
Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
Client and internal focus
Delivering regular reporting and analysis documentation to clients and presenting findings or test results to clients.
Representing the data planning and analytics team in client meetings and pitch presentations
Assisting in educating clients and internal teams on importance of data planning and analytics
Analytical and technical
Providing consultancy on campaign tagging and additional on-site tracking
Spotting potential to implement innovative new methodologies and improve analytical procedure
Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
Identifying and exploring opportunities to cross-sell services and support new client acquisition
Collaborating with the design and development teams
Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
Experience in working within a marketing/business intelligence environment
In order to apply for the role you must have:
Minimum of five years of proven experience in a data-focused role (data analytics, data planning, campaign management and evaluation) within adata-drivenn agency
Proven internal and external stakeholder management skills
Good knowledge of and experience in working with a wide range of data analytics tools (CRM, digital analytics, social media listening, data visualisation, Excel, R, etc.), high level of experience in data analysis techniques, as well as excellent knowledge of data sources (internal/external data, data enrichment)
Strong proficiency in Microsoft Word and PowerPoint for producing client reports and presentations
Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimiser, Visual Website Optimiser, Optimizely, Maxymiser, etc.
Highly numerical and analytical mind set
Attention to detail
Confidence in presenting internally and externally
A passion for data and using data to inform strategic planning
Posted on 11 Apr 15:13
Apply by email Liam Smith
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