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Vicinity Media is Africa's first true Premium location based ad network.
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Location targeting case studyVicinity Media is always innovating in the location space, in this case study we investigate delivering different messages to consumer's based on how far they were from the clients physical store...multiple messages based on distance from the same location. 11 Feb 2019 Read more

Distance, only sexierOne of Vicinity Media's key differentiators is the ability to publish and integrate the Distance to Offer/Store within the client's creative. This requires extremely accurate location technology, as well as an ad-building platform within your ad server to publish the location. 5 Nov 2018 Read more

Vicinity Media extends African footprintNot content with monetising the biggest mobile network in South Africa, Vicinity Media has been building a comprehensive network of publishers north of the border. The network has been established as clients, in both SA and further afield, looking to reach consumers with true location targeting within a premium publisher environment. 30 Aug 2018 Read more

'Click and mortar' success for local store marketersWithout True Location Targeting you're not Local Store Marketing 11 Jul 2018 Read more

Does your location-based mobile partner know the location of your ads?The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising. Programmatic does serve certain purposes but more often than not it's about trying to get inventory at the lowest possible rate, without actually knowing exactly where your ads are going. (Not knowing where your ads are going... bizarre isn't it? Especially when some of the players involved claim to be location experts, but that's the digital world we live in.) 10 Jul 2018 Read more

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Physical Address: Office 101 Greenside Quater, 10 Gleneagles Drive, Greenside, 2193