The campaign ran from the 26 March - 6th April 2008 and the results were phenomenal! On average, client received more than 470 sms responses per flighting and the Managing Director of Canova said that there was a definite increase of sales during that period. It has been proven by Adtrack that the noting of client's commercial is increased when using Red Cherry Media's interactive platforms. Passive and active participation is created.
As added value, Red Cherry Media produced and flighted an additional 10" airtime for the interactive tops/tails, set up the competition sms line and responded to all entries by directing them to the Canova email address for more info. Based on these awesome results GO will be booking an additional TV campaign (utilising Red Cherry Media's interactive formula) which will burst later this year. GO Advertising and their client also intend to create a database off their next TV campaign and make use of Red Cherry Media's innovative mobile marketing in addition to the TV campaign.