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Red Cherry's Interactive TV & Radio campaign for EA Sports

EA Sports together with their advertising agency - MGM Communications & the Media Agency - Applied Media Logic, incorporated Red Cherry's Interactive TV & Radio Platforms into their December campaign for the Cricket 2004 PC / PS2 game.
The Radio Platform - SPOT ON, was used on 5FM, with a customised Interactive Platform used on MNet.

SPOT ON Radio generated 921 calls between 10 - 23 December.

The spots on MNet ran during the SA vs West Indies Cricket Test between 12-16 December and generated over 1 140 calls.

Leaflets were also handed out at the Cricket Test. Red Cherry set up IVR lines in order for callers from the Radio/ TV & Leaflet competitions to enter to win prizes.

Red Cherry researched all the callers once they entered the competition, as well as generated a firm database of all those callers who wanted to be contacted regarding more information on EA Sports. A firm database & research are just two of the many added value opportunities that Red Cherry offers their clients.


Editorial contact
Red Cherry Television
Jenna Melman
011 807-2531

28 Jan 2004 10:58

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