EA Sports together with their advertising agency - MGM Communications & the Media Agency - Applied Media Logic, incorporated Red Cherry's Interactive TV & Radio Platforms into their December campaign for the Cricket 2004 PC / PS2 game.
The Radio Platform - SPOT ON, was used on 5FM, with a customised Interactive Platform used on MNet.
SPOT ON Radio generated 921 calls between 10 - 23 December.
The spots on MNet ran during the SA vs West Indies Cricket Test between 12-16 December and generated over 1 140 calls.
Leaflets were also handed out at the Cricket Test. Red Cherry set up IVR lines in order for callers from the Radio/ TV & Leaflet competitions to enter to win prizes.
Red Cherry researched all the callers once they entered the competition, as well as generated a firm database of all those callers who wanted to be contacted regarding more information on EA Sports. A firm database & research are just two of the many added value opportunities that Red Cherry offers their clients.