Profile

Dali Tembo is a leading strategic mind canvassing how globalisation is affecting Africa's youth. Having completed his undergrad in organisational psychology, business management and public management, Dali went on to study a post-grad honours in marketing and an MBA specialising in emerging markets from the University of Liverpool...
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#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 2 days ago

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