Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Delivering on climate resilience in Africa

Climate resilience must be at the heart of all investments across Africa. Knowledge is the critical ingredient to move the scale of climate resilience...

By Danette Breitenbach 15 Mar 2019

Migration and displacement: the human face of climate change

The World Economic Report on Global Risk by the World Bank lists elements of climate change and climate risk in its top 10 list of risks the world faces today...

By Danette Breitenbach 14 Mar 2019

Time to reframe the discipline of finance to focus on sustainability

Millions of Africans still suffer from water shortages due to problems of uneven distribution and management of existing supplies...

By Danette Breitenbach 13 Mar 2019

Private sector funding essential to combat climate change in Africa

An excess of $100bn will be required to meet Africa's infrastructure needs over the next decade...

By Danette Breitenbach 13 Mar 2019

Downgrades, elections and surviving the Zuma era. There's still hope

The latest Budget comes at a difficult time with the elections around the corner, a downgrade hanging in the balance and trying to mop up after nine years of corruption and maladministration...

By Danette Breitenbach 1 Mar 2019

Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

The Audit Bureau of Circulations of South Africa (ABC) last quarter (quarter 4) for 2018 ended on a disappointing note for the newspaper industry, with total newspaper circulation declining 1.6% on the previous quarter...

By Danette Breitenbach 14 Feb 2019

Magazines ABC Q4 2018: Magazine freefall continues

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018...

By Danette Breitenbach 14 Feb 2019

#BizTrends2019: The next shiny innovations

Scott Wilson, President Africa and Europe, Burson Cohn & Wolfe (BCW) looks at trends he sees as relevant to both the European and African markets...

By Danette Breitenbach 29 Jan 2019

SA CEOs remain cautiously optimistic

While even the most positive SA CEOs are reining in their expectations, local CEO confidence has improved in the short and medium term...

By Danette Breitenbach 25 Jan 2019

AI: Are we playing the waiting game?

90% of South African CEOs believe that AI will significantly change the way they do business in the next five years but what's stopping us now?

By Danette Breitenbach 25 Jan 2019

#FMAdFocus2018: It's the most wonderful time of the year

Ogilvy was crowned AdFocus Agency of the Year at The AdFocus Awards 2018. The agency also took home Large Agency of the Year and Mariana O'Kelly, its creative director, was named Industry Leader of the Year...

By Danette Breitenbach 28 Nov 2018

#FLS2018: Downgrade or not?

South Africa's economy is one that's vulnerable to the global economy, but it is the internal issues the country faces that will determine whether it will face a downgrade or not...

By Danette Breitenbach 15 Nov 2018

#FLS2018: The big business opportunity of franchising

Over three-quarters of franchisee owners are optimistic about the future. This optimism is translated into the growth of franchises' contribution to the GDP of South Africa - growing from 9% in 2014 to 15% today...

By Danette Breitenbach 14 Nov 2018

#ShopperInsights2019: Moving to frictionless commerce

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

By Danette Breitenbach 12 Nov 2018

2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

Magazines ABC Q3 2018: Magazine decline slower for Q3

The Audit Bureau of Circulations of South Africa's Total Magazine circulation decline continued in Quarter 4 by 1% on the previous quarter, and by 13.7% on the prior year. However, this decline is less than Q2's decline of 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 8 Nov 2018

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